Nobody wants a Google penalty. The consequences of receiving manual action can be devastating. You lose visibility, traffic, and revenue from your organic search. What would you do if you were hit by a manual penalty from Google? This post will show you how to recover from all kinds of Google penalties. But first ... Algorithms and penalties We have a lotFalse alarmFUD surrounding Google's penalty. The most common is to mistake an algorithm for a penalty. Featured updates like penguins and pandas aren't really a penalty. They are algorithms.
The algorithm relies on a set of rules and calculations to automatically provide the desired result. For pandas and penguins, Google's ultimate game is to reward websites with search results that meet the "quality standards" defined in color correction services webmaster guidelines. Google also employs an army of human reviewers to manually review and evaluate websites that slide algorithms but do not meet Google's quality standards. advertisement Continue reading below Being on the other side of the algorithm certainly "feels" like a penalty.
The end result can be the same — huge and sometimes catastrophic losses of organic traffic. It is important to understand the difference between a website that is affected by a manual penalty and an algorithm trigger. It determines how to proceed with the development of recovery strategies. The most notable difference between handling penalties and handling algorithmic events is the need and opportunity to interact directly with Google. Websites punished by Google receive manual action reports via the Google Search Console.