People rely on food as their priority. China is a big agricultural country. It can not only produce high-volume, high-quality ingredients, but also the huge population base has laid a solid foundation for the sales of fresh products, and e-commerce is a new way to sell agricultural products. solution.
Fresh product e-commerce, referred to as fresh e-commerce, refers to the use of e-commerce means to directly sell fresh products on the country email list Internet, such as fresh fruits, vegetables, fresh meat, etc. With the multi-point layout of Internet giants and the continuous influx of start-ups, the scale of the fresh food e-commerce industry has continued to increase; the new crown epidemic in early 2020 has accelerated the development of the fresh food e-commerce industry.
From the birth of China's first fresh food e-commerce platform "Yiguo.com" in 2005, to the establishment of most of today's top platforms from 2013 to 2017, and today, fresh food e-commerce has experienced ups and downs for 16 years gestation and development. Why is the fresh food e-commerce industry able to attract continuous development and attract more and more players to participate? Since the fresh food e-commerce industry is an industry that is deeply affected by macro factors, we next use the PEST model to explore the reasons behind it.
1. Politics level
The rapid sale of fresh agricultural products is an issue that the country attaches great importance to. Since 2012, the Central No. 1 document has repeatedly stated that "developing e-commerce and other transaction methods for agricultural products", "strengthening the construction of e-commerce platforms for agricultural products", "supporting e-commerce, logistics and other enterprises to participate in the construction of e-commerce platforms related to agriculture", etc. Wait.