If your products or services are the heart of your business, your website is the vein that determines how quickly you can get blood to other parts of your body. A lack of trust, security, and data can lead to high bounce rates, lower conversions, confusion about where traffic is coming from, and misaligned goals. So how can small businesses gain Google's trust, security, and accurate data? Let's start with . Advertising Continue reading below Google will take the reins of this transition with its Chrome team. Google's Chrome team has hinted that they might start shaming websites that don't use with a big red X over the lock icon in the URL bar for Chrome users. Parisa Tabriz, director of engineering at Google who also works on security and Chrome, tweeted that Google's intention behind the red X is to call we are ready to call you for what you are.
Tabriz January 26, 2016 However, not everyone experienced the red X mark on the sites. As you can see from Chrome itself, they hair masking service don't mention the red X mark. However, this feature is not set by default. To see the red X, visit chrome: flags using your Chrome browser. Scroll down to Mark insecure origins as insecure and click on Mark insecure origins as insecure. Google Chrome Mark As Non-Secure Take Wal-Mart, for example. Using this tool or viewing the homepage source, you can check if a website is using or . Or, look at this image below. Can you guess if Wal-Mart uses or ? Wal-Mart Non-Secure If you answered , high-five! Wal-Mart does not currently use . Let's try another one, take a look at Best Buy. Can you guess if they use or ? Best Buy Non Secure It's true; Best Buy uses .
Advertising Continue reading below Alright, one more! Does Disqus use or ? Disquisite padlock image Ding, ding, ding! You are right. Disqus uses . If you want to stay on top of which brands are moving to , check out Watch. So why the change in the UX experience for Chrome's URL bar? Because Google wants users to know when a website isn't secure. It's logical to assume that if someone checks Best Buy for a new pair of Beats by Dr. Dre headphones at a Starbucks and finds that anyone on the same network can see what they're looking for, they wouldn't may not be very happy. This is why is great; it protects us from further alterations to our information (addresses, credit card numbers, browsing history, etc.). Without , it's a bit like signing up for and sharing all of your account information (description, password, credit card, etc.) with your friends and family on Facebook. Oh wait! It has happened before.