When it comes to a text identifier, your possibilities depend on the nationality of your recipients: in the case of the Italy area code, you must comply with the regulations provided by Resolution no. CIR of Agcom (Communications Guarantee Authority) and its subsequent updates; and in all other cases, you can use a text identifier with a maximum length of 11 characters. What are the Agcom rules? They establish that the VAT number and tax code are mandatory to register and use an alias, subject to Agcom's approval. The registration and authorization of a text identifier can only be requested via professional and certified sending platforms such as MailUp. What characters are allowed for aliases?
The text identifier must consist of a maximum of 11 characters (lowercase and uppercase letters of the international alphabet, plus numbers from 0 to 9). The first character cannot be a number and spaces are not allowed. If you want more information on Italian legislation, check the FAQ and read the code of conduct indicated in the MailUp manual . How to register your text ID with MailUp The MailUp platform allows you to register your alias and receive approval from Agcom using a text ID to send SMS to Italian recipients. MailUp handles the entire Text ID E-Commerce Photo Editing Service authorization process . Simply launch the request procedure in the SMS identifiers section of the platform ( Settings > Platform management > Contacts > SMS identifiers ) . create a new SMS sender Click New ID and complete the approval request with the following information: the custom text identifier ; and the coordinates of the buyer of the MailUp platform. new sender data in the
MailUp platform To use a different ID than your business name and brand, add an authorization to the previous information so that you can send an SMS on behalf of a third-party brand. Indeed, the law requires you to demonstrate that you can use a brand name other than your own. The MailUp platform also makes this authorization step very simple:Dynamic fields are a simple yet extremely effective way to further personalize the SMS . It establishes a more direct and informal relationship with the recipient. Only a professional sending platform like MailUp can provide this small but valuable support. You can autofill details , such as the user's name at the start of the message for a more personalized greeting. Their use is not limited to "Hi [name]". Take advantage of a wide variety of data, from personal and professional details to information about interests and preferences. This will not only allow you to establish a more intimate conversation but also alert the customer to a time change, the dispatch of an order or an appointment reminder.