To navigate a new platform and figure out how to optimize your usage. In this blog, the TikTok marketing team at Bold x Collective will walk you through the top 10 tips to make your TikTok ads perform better based on its algorithm. For those that don’t thoroughly understand TikTok and its benefits, Bold x Collective explains how to use TikTok for marketing. Before we get into these tips, let’s examine what the TikTok algorithm is really like and what kind of factors drive content on it.
The TikTok algorithm is currently associated with the “for you page,” also known as the FYP. bugherd-campaign-dan-2022 This page allows users to Buy Bulk SMS Service view videos from all creators, and you don’t even have to follow them. The FYP does, however, start to change based on the users’ viewing preferences and habits with a recommendation system, which is a built-in tool on TikTok. This system pushes out content based on user interaction, video information and device, and account settings. Therefore, the algorithm will start showing you more related content to the type of videos you engage with the most.
This allows users the ability to have a curated watchlist of content that resonates with them the most. Because of this recommendation system, the number of followers a user has is not indicative of the amount of exposure or engagement they will receive with their video. This is what makes TikTok such a useful tool to be able to reach your target audience quicker. Now that you have a general understanding of the TikTok algorithm and the “For You Page,” you can use this information to create content that puts you in the best position to perform well on TikTok. Let’s get into it the specifics.