Analysis Definition Different from residential real estate, which is mainly based on residential functions, commercial real estate includes real estate forms used for various retail, wholesale, catering, entertainment, office and other business purposes, such as office properties, hotels, warehousing and logistics real estate, industrial land, and commercial operations. property etc. This analysis focuses on commercial real estate in a narrow sense, that is, commercial properties dominated by large shopping malls . Analysis background With the acceleration of urbanization and the acceleration of commercial real estate development, my country has become one of the most active shopping mall markets in the world. The construction of shopping malls around the world is accelerating and there is a surplus. The homogenization is serious and competition is fierce.
In addition, online shopping is blocking offline passenger flow. , the traditional business model of shopping malls is under pressure, testing operators' refined operational capabilities, and using big data and technological means to improve operational efficiency, improve passenger flow, and improve operations and asset valuations has become a common choice for commercial real estate developers. Easy View Discovery The concepts of digital operation and technological innovation have begun to be integrated into the corporate strategies of leading commercial real estate developers, but the use of big data and retail technology in commercial real estate is still in a scattered Phone Number List and point-like state, and a systematic intelligent operation system has not yet been formed.
At this stage, intelligent means have improved customer shopping experience, customer flow and customer stickiness to a certain extent, but their direct contribution to profitability is not obvious or accounts for a relatively low proportion. Analysys Suggestions In commercial real estate operations, the real role of cutting-edge technology is not to bring amazing sensory experience. The practice of introducing technology solely for the sake of technology is costly and cannot be recognized by consumers in long-term operation. In the era of intelligence, the real purpose of commercial applications of cutting-edge technology is to convert consumers into long-term users and increase repurchase, so as to truly realize data-driven intelligent operation iteration.