Bing ads chooses the top-ranking language based on bing ads marketplace data. If brazil phone number list your ads are written in target languages that bing doesn't support, your campaign won't import and you'll get an error. Don't worry: multilingual targeting parity with google ads is coming soon. Target geographies: the geotargets you've chosen for your google ads must match the geotargets brazil phone number list in bing ads. If a location target does not exist in bing ads, these campaigns will be mapped to a nearby "Parent" location. For example, I live in duvall, washington, a very small suburb outside of redmond, outside of seattle.
If a campaign targeted duvall in google ads, it may be mapped to brazil phone number list the "Greater seattle area" or "Redmond", which is the closest city. In some cases, locations that cannot be matched will not be imported, even if campaigns are active in other locations. It is easy to check the imported location targets in the import summary, at which point brazil phone number list you can decide to keep or change the supported target locations, or remove the target location altogether. Campaign tracking: it is useful to know how visitors reach your website.
To get this information, you need to set the "Utm_source" parameter brazil phone number list to bing for the campaigns you imported from google. And it's easy to do - this help page explains how. Device targeting: good news here - you can now import extended device targeting. Bing ads supports the same values as google ads, which means you have more flexibility to adjust bids and improve your roi on ad spend. Today, bid modifiers range from -100% to +900% for desktops, smartphones, and tablets. In addition to knowing these key differences, there brazil phone number list are a few things you need to do before performing your first import.