A common thread of the different image trends of 2021 is the search for more concreteness and realism . Whether through the addition of animated detail, tangible visuals or three-dimensionality, there is a desire to bring authenticity and life to the message images . Animation in details The animations were also affected by this minimalist influence. Instead of being the workhorse to bet on and the focus of email design in 2021, these elements have become subtle, almost imperceptible details barely added to photographic or illustrated images to help them stand out . , complete them and add a touch of life and movement to the message. free beauty bag gif tinder like pro gif Tangible visuals and 3D images 3D images were one of the trends of 2020 and will continue to be the protagonists in inboxes this year as well. With the rise of e-commerce and the physical restrictions driving online shopping, tangible visuals are an effective and strategic tool to aid consumer purchasing decisions ,
offering a concrete idea of what an object really looks like through to the three-dimensionality or the use of macro images that make every detail easily identifiable and extremely realistic. 3d email example macro photography In summary Email design is an ever-evolving world, and every year we see the rise of new trends and the creative use of colors, fonts, E-Commerce Photo Editing Service and images to create email campaigns. that can score and stand out among the dozens of emails people receive daily. Our advice is to always let yourself be inspired by these trends while maintaining a consistent style and image of your company and, of course, your own identity. By increasing the space between characters, your headings will become clearer and more usable, allowing you to continue using a bold font.
letter spacing Headlines and Messages In addition to bold fonts, another 2021 trend is font sizes, which will get bigger and bigger in order to give headlines a prominent role in the message. Their size reached deliberately excessive levels , superimposing hero images or in the most extreme cases, replacing them and claiming all the space above the fold to capture the reader's eye. big headline 1 big headline 2 While this trend is on the rise, it should be used with caution: the risk of overdoing it and compromising not only accessibility but also mobile optimization is just around the corner. If you want to follow this trend, we suggest rendering the message on different mobile clients using features like the Preview Message option in the Summary section of the MailUp platform.