Mar 31, 2022
In Welcome to the Forum
And the chance is even greater that you are disappointed with the high house prices at the moment. A brilliant move by PvdA The Hague to advertise exactly there. With a campaign that also looks like a Funda advertisement in terms of design. Smart: immediately reach the right target group. The PvdA The Hague uses the availability heuristic here: we see things that have recently entered your brain, for example because they are in the news a lot. When looking for a home, the thought of the disrupted housing market is very fresh. So smart to respond to this by PvdA The Hague: they show that they solve what you think is the biggest problem at the moment. Also read: Elections Telemarketing list & SEO: political parties score with these unexpected searches VVD: Hollywood film or campaign clip? The Rotterdam VVD decided to take these elections seriously: their campaign video looked like a Hollywood production. This video also makes clever use of various heuristics. The main one is the ingroup/outgroup principle that is used. Here you frame the opponent as from a different (and worse) group than your own group. The VVD presents itself here as an ingroup of problem-solving entrepreneurs, and their competitor as grumbling civil servants. In addition, at the end of the video, VVD celebrity and former mayor of Rotterdam Ivo Opstelten is also taken out of the stable.