samples of your ppc reports? Here you are looking for how they approach and communicate their ppc strategy, ideas and recommendations. Do the reports they provide seem useful and easy to understand? Or are they standard templates with hard-to-use company employee list graphics and numbers? In the latter case, the next best question to ask a potential ppc agency is: how will we communicate? A report containing only graphs and figures may be acceptable if followed by progress meetings. But I'll mention that real experts are. comfortable with either one, and the report shouldn't be a crutch. Excerpts from a ppc report for a client of the agency bruce clay inc.. Sample ppc report (snippets only) provided to one of our clients there is a significant difference between data and wisdom. While company employee list data is great and reporting is necessary, what matters most is the information derived and then explained by the team doing the work. 5. Can you provide use cases where you improved ppc performance? It's helpful to see ppc case studies that prove it actually improved performance compared to just . "Managing" an account. Even better if they have use cases in your specific industry. This question provides another good starting point for the next discussion: what data points did you look at while managing the account, and what did you change based on that? In general, you want to know that they are looking at the right things when trying to improve a ppc account and company employee list that the strategy matched the goal of the ppc campaign. For example, if they noticed that the cpa for mobile devices was too.