Jan 31, 2022
In Welcome to the Forum
In the company, we care about generating employee data valuable content, betting on quality and excellence in everything we do «. For this reason, she has pointed out the importance of being selective when making any proposal: «the brand does not have to be everywhere, but where the consumer is. It is necessary to do an analysis and employee data research work that reveals how to connect with your target and achieve engagement », she affirmed Vallejo. Some points on which Irma Ugarit, Marketing & eCommerce Director of Sephora also spoke: «The employee data possibilities that are opening up now are wonderful. At Sephora, we are lucky because beauty and employee data fashion are the contents that generate the most interest . In these last three years we have created content and co-created stories that have allowed us to generate pills that we have distributed in our digital ecosystem. For his part, Miguel Zulategui, Marketing Director of employee data Pepe phone, has pointed out the shift in platforms and formats, with a consumer who leaves conventional television in the background. " The digital environment opens a door for us that we could not otherwise have ", he acknowledged while pointing out the need for segmentation in this ecosystem. But it is not the only thing to employee data keep in mind. The current television scene is immersed in a employee data transformation as profound as it is gradual, as Lucía González explains . "And what we see is that audiovisual consumption habits are changing at such a fast pace that brands and advertisers cannot ignore the advertising implications that come with the advancement of formats such as employee data Connected TV, for example," she adds. Nor should we forget that in the new digital age we live in a multi-screen world, where omnichannel is necessary. « We must create a strategy that is maintained over time and be able to stay «, they comment from Labellum Play. For their part, Biederman commented employee data that "it is a reality that is here to stay."