Debating over whether to change career direction or what to study next? You might want to discover the 7 big digital marketing benefits first. They’re good, we promise.
But first, let’s look at what digital marketing is and what skills are in demand!
What is digital marketing?
In some ways, digital marketing is not that different from traditional marketing: you’ve got a product that you need to sell, and looking to ways to engage with customers to build brand awareness and eventually ‘close’ a sale.
Digital marketing encompasses more roles and skills than ever before, and it’s this flexible, versatile nature of the business that makes it so fascinating and exciting.
What types of digital marketing jobs are there and what topic areas would they cover?