assigns more power to backlinks pointing to fax number list your site based on which top-level domains they are coming from It is time that we leave both of these theories behind. How does it apply to your SEO strategy? The only times a top-level domain matters are: When you have a local domain name (Google would serve local domains mostly in the location it refers to. For example, if you search in the UK, Google will likely give preference to co.uk domains) When a .gov site is linking it. This might be a correlation matter rather than causation: .gov sites just have more backlinks and trust, but I know for a fact that if you get a link from a .gov page, your rankings grow. In all other cases, a top-level domain doesn’t matter. On the contrary, it may be time that we look at alternative top-level fax number list domains because you will be able to snatch a cool brand name that is still available. Namify is a cool tool to use for that: Namify to search for alternatives Namify uses artificial intelligence to generate brand names that contain your keyword and creates cool niche associations. Domain age Finally, domain age is another factor that is often discussed by website owners. If you are considering to invest in a domain name that was previously used, here’s what you should know: Domain age doesn’t matter as much as its history: Stay away from domains that may have some negative history (questionable links pointing to that domain and consequent penalties that may carry over to your site) Domain age is not as important as the site fax number list age, i.e. when Google first discovered that site. This is what Google is showing in search results now: Domain age verses site age If you read Google’s Quality Guidelines, you will notice that a “domain name” is almost never mentioned. Google talks about the site age and authority but never a domain name. With that said, if you are buying a domain name based on its age, it is not a very smart investment. How does it apply to your SEO strategy? If you consider buying an existing domain, check Ahrefs for any traffic or rankings dips or declines which could signal a potential penalty which may be difficult to shake off. Buying existing domains checks Domain authority Put simply, domain authority doesn’t exist. SEO tools may use it to grade websites but Google isn’t using it for anything which Googlers confirmed time and again. Google is using backlinks to assign authority to a web page (which is one of many ranking factors). The home page of the site usually has