Population size: A total of 50 former customers meet the criteria.Since the population is small, the sample size for this audience persona will not be large enough to achieve statistical significance. However, talented interview techniques can extract in-depth, quality insights into their experience with your brand. This will help you better understand the growing challenge you expect to face with your growing business .Online survey Suppose your company is planning to expand into a geographic region in which it has never done business before. You need to do research to determine the existing brand employee email list awareness in a specific market. Audience Persona: Operations Managers in DC/MD/VA area hotels with 100+ employees. Population size: 1,470 individuals meet the criteria. Due to the size of the population and the scope of the research, d awareness in a new market will require quantitative analysis and will be more likely to produce statistically significant results. These two data collection instruments are not mutually exclusive. Having a hybrid combination of these two can also be effective. Matching