What is a CMO? The CMO ( C hief Marketing Of ficer or Director of Marketing, in Spanish) is the executive responsible for projecting, coordinating and supervising all the marketing and advertising initiatives and strategies of a company, reporting directly to the CEO or general director. Its main mission is to promote the growth of the company, increasing sales and brand awareness through the development of a 360º Marketing plan . Above him is the CEO of the company, or Chief Executive Officer, as we explained in the definition, the maximum person in charge to whom the CMO must propose its strategy and subsequently report the results obtained after carrying out the Marketing plan of the company. business. Among the functions of a CMO are to increase brand recognition, detect market opportunities, implement product development strategies, stimulate sales, coordinate advertising campaigns and public relations management, communication channels and the customer service. The work of Chief Marketing Officer entails facing challenges and constant challenges , in order to achieve the company's objectives. Quick problem solving and internal communication management are necessary skills for a person who wants to fill this position. 2 Benefits that the figure of the CMO brings to a company Beyond designing the marketing plan, in addition to establishing a control system for compliance, having a marketing director in a company provides these 2 great benefits: » Create synergies between all departments One of the characteristics that all successful companies share is the coordination and involvement of all departments in the development of their daily activity . As a marketing manager, you must ensure that all the tasks carried out by the different departments of the company are customer-oriented. And the objectives that each member of the company's team must meet must be customer-centric. » Find the competitive advantage of the sector where the company is located The speed with which the markets change means that companies have a response capacity to match the circumstances. This is something you must do constantly, looking for strategic actions that lead to success for the company. Download my eBook on Corporate Image! What does a CMO or Chief Marketing Officer do in a company? We have already seen what the acronym stands for, but what does a marketing director really do on a day-to-day basis? In addition to continuously recycling at the training level, adapting to market trends, a Chief Marketing Officer must carry out all these functions. Increase company sales This should be the priority objective of the marketing director . In defining and designing his strategy, he has to include this goal as the most important of all. Because, no matter how well the strategy is done, and no matter how much budget you allocate to achieve each of the objectives, if there are no sales there is nothing to do. Therefore, communication between the CMO and the sales manager must be very fluid, and both must walk in the same direction. This is the only way to achieve better results within the company. Analyze the results Interpreting data, customer feedback and different statistics to improve strategies is part of his job. And not only must you be aware of the final results, but you also have to constantly monitor the evolution of the fulfillment of the objectives , in order to make the appropriate decisions in the face of any unforeseen event that may arise. Good communication management A good communication strategy is vital for the success of any strategy, both externally and internally. He is responsible for the communication strategies that speak to the client of the brand, but at the same time he has the task of transmitting these strategies to the rest of the company's departments. Manage the marketing budget It is in charge of the management of the marketing budget that must be approved by the CEO. The marketing plan is focused on achieving a return on investment . All the actions of this plan must be evaluated by the CMO through KPIs , to control that the ROI is as expected. Make innovative proposals Innovation is closely linked to the frenetic changes that we experience every day on the Internet. The fierce competition out there forces us to break with the usual in order to reach the heart of the audience. When there is a high budget at stake, it is difficult to have the courage and security to innovate with marketing actions . And a Chief Marketing Officer has to face that risk. The marketing director also has to manage his own department, adapting it to new technologies to continuously improve performance. Therefore, he has to know perfectly the needs presented by his own department. » You may be interested in reading: What is competitive intelligence? How to improve your brand positioning? What are the skills a CMO should have? The pressure to which a marketing director is subjected makes it necessary to have a series of skills that keep him calm, and with a steady hand to make quick decisions. Let's take a closer look at the most outstanding skills that a Chief Marketing Officer should have. resolution capacity You have to be a decisive person. Materializing a marketing plan means bringing a creative project to life, and this is always full of unforeseen events that require quick responses. Therefore, you have to look at them with perspective and propose solutions . Correct management of pressure together with a good resolution capacity, make the CMO capable of turning around a situation that does not favor good results for the company. Communication and active listening Knowing how to transmit an idea to the different departments of a company requires great communication skills. 360º marketing strategies influence all company departments, which is why good internal communication is essential. In addition, this communication must be bidirectional, since effective strategies cannot be defined without listening to all the people who are part of these departments who also need to be involved in these strategies. empathic leadership He is responsible for a very large team of people whom he must coordinate to achieve the company's objectives. Motivating, inspiring and creating a good work environment are actions that are part of their functions, so it will be important for this type of profile to have soft skills . Empathy is a fundamental value for any senior position in a company, since understanding the rest of the team members, and taking them into account when creating a strategy, promotes better performance for all. It is not only about giving instructions, the marketing director must also communicate successes and make everyone feel part of a team. Learning capacity Marketing trends change almost constantly, and designing effective strategies requires staying up to date and learning about everything new. Technology advances, and there are more and more ways to optimize processes and improve results. For this reason, the Chief Marketing Officer must anticipate Photo Editing Services these changes and be in a constant learning process . A curious and non-conformist person with a desire to learn from their work environment is the ideal profile for this position. financial knowledge The numbers are the numbers, and all the functions of the CMO must have an impact on the improvement of the financial results of the company. Therefore, knowing how to numerically justify the different marketing actions , explaining to the CEO how they will affect profits, is an essential quality. conclusion Today we have seen what a CMO is in a company, a person with the responsibility of leading the company where they carry out their tasks to success, or failure. The rapid changes that we live on the Internet and the relentless competition that we encounter every day, means that companies have to constantly reinvent themselves.

What are PrestaShop templates and how do they work? PrestaShop templates (also known as themes or themes), are predesigned files with visual customization layers and some extra features that facilitate the creation and layout of an Online store in this CMS. Each theme contains a structure and a default look and feel that you just have to install and customize. There are generic templates and other more specific ones for specific market niches. There you are the one who has the last word. As with WordPress themes , choosing the theme for your store is important because it will not only mark the design of your site, but it will also condition the user experience you offer, your organic positioning and the architecture of the website. information from your website. What factors to consider before buying a template for PrestaShop? When creating an online store there are many decisions and factors to take into account: buy the domain and hosting , hire an SEO expert to position it correctly, pay a graphic designer who takes care of even the smallest detail... You feel that the budget is going to get out of hand until you discover that PrestaShop templates are an interesting option to launch your project. Now the question is which one to choose. Therefore, these are some of the elements that will make your choice easier: 1. Responsive design Although today it seems obvious to talk about the subject, I have to remember that every day more online inquiries and purchases are made from the mobile . Therefore, the design of the template must be perfectly adapted to different sizes of devices and screens. 2. Fast charging speed The WPO is essential both at the level of user experience and organic positioning . If your website loads slowly, you will lose users and Google will know and penalize you. To choose the template, measure its loading speed in tools such as GTMetrix or similar speed tests . 3. SEO optimization Not all themes have well-optimized source code . Choose a template knowing that the SEO for PrestaShop works . 4. Developer updates See when was the last time the developer updated their template . If you haven't made any changes for months, it's better to discard it because in the future it will be obsolete or it will give you problems. 5. Compatibility with your version This CMS is continuously launching new versions. It is important that the theme you choose is compatible with your version of PrestaShop . 6. User reviews Social proof will be your ally. Check user reviews . If you have too many negative reviews, you know what to do. 7. User support Having a support service will help you solve any type of doubt or incident. Review of the 5 best templates for PrestaShop To make your choice easier, we are going to analyze 5 of the best templates for PrestaShop: their advantages, disadvantages, how they work at the SEO level and loading speed, and of course, the price. Design is very important, but a beautiful eCommerce that is not well positioned is not going to sell. For this reason, I have included a WPO/SEO analysis of the different templates for the mobile version, using Google's PageSpeed . 1. Warehouse, the most famous template for PrestaShop Templates for PrestaShop: Warehouse With more than 16,000 downloads and a score of 4.86 points out of 5, it is synonymous with security . » Pros Its main feature is its page builder and the high customization that it allows you to make of your PrestaShop . With it, you can easily customize your online store. It has a responsive design and is very intuitive . It is perfect for people who are interacting with a PrestaShop template for the first time. » Cons Among the main cons is the lack of technical Philippines Photo Editor SEO and WPO optimization provided by this template, making it difficult in some cases for eCommerce indexing and positioning in the SERPs if these aspects are not worked on later. » WPO and SEO analysis WPO/SEO Warehouse " Price With a price of €99 without VAT, it has a standard cost compared to the rest of the themes. You can purchase the Warehouse template here . 2. Theme ClassicBlinders, SEO optimization to power Templates for PrestaShop: ClassicBlinders This template comes from the hand of Spanish developers. Its optimization for technical SEO, UX and WPO make this template one of the best options for your Online store in terms of positioning in the SERPs. » Pros With a clean design , very similar to the default PrestaShop template, it will allow you to have your online store personalized and optimized for SEO in equal parts. » Cons The main drawback of this option is the design, very basic and not very customizable , it will not make your website visually spectacular. Also, being a free theme, technical support may not be as fast as it should be.